Aminoactive Australia was formed in Melbourne in 1989 by Keith Ellis, a highly successful Australian Bodybuilder through the 1970's - 80's, & Paul Kirkham, a Biochemist who specialises in sports nutrition. Max’s has grown to become one of Australia's leading bodybuilding and sports nutritional supplement companies. Max’s is all about providing many great ways of getting the protein and nutrients you need to build natural muscle mass. Whether it's protein powders, weight gainers, protein bars, creatine, or high protein drinks, Max’s has got the hardest trainer's nutritional needs covered. All Max’s products are formulated by their in-house team of food technologists and sports scientists. Max’s products are also all made in Australia using only the finest ingredients, while incorporating the latest technology and scientific research from around the world.