GENR8 has a simple aim: create, develop, validate, and market performance nutrition and endurance products that inspire and sustain confidence. For GENr8, confidence is defined by products that are universally proven to work better than the "gold standard" and by products that are truly safe for both aspiring junior athletes and professional/Olympic athletes who are scrutinised for the use of banned substances. Genr8 have an unrivalled commitment to unique performance supplement development, demanding substantial research on our actual products (not just ingredients), conducted at world-class universities, BEFORE they are offered for sale. We subject each batch of every product to analytical testing by the only World Anti-Doping Association accredited laboratory in North America. This is the foundation of GENR8's “proof before promises” guarantee. Our top selling product, Vitargo S2, is a testament to these strict testing procedures.